What Do We Do? Some examples …

Audit of current marketing techniques and sales practices to identify strengths, weaknesses, and opportunities for improvement.
Website assessment to improve the user experience and make it easier to do business with you.
Email marketing assessment to improve open rates and click through rates.
Marketing communications review to improve the synergy and integration of your efforts: social media, advertising, media relations, events, sponsorships, networking, copy/content, organic search, paid search.
Search Engine Optimization techniques and guidance.
Lead generation, sales, and client retention counseling and training.
Review of sales pitch brochures, proposals, networking strategies, and elevator speeches to improve effectiveness and success.
Advice on identifying, reaching, and developing your target markets.
Marketing efficiency audit limited to identifying time-wasters and money pits.
Flexible retainers for on-call advice and troubleshooting: you decide what’s right for your business or practice.

For Whom Do We Do It?

We help those that sell expertise, knowledge, insight, trust, integrity, personality, and style. Our experience is predominantly in the service sector: for example, law firms, wealth managers, financial advisers, brokers, agents, consultants, coaches, customer service operations, membership organizations, mission-driven nonprofits, educators, doctors, accountants, and the like. Packaged goods is not our thing but, if you’re looking for an outsider’s perspective, we’re game if you are.